Wholesale hats flow out to retailers throughout the States and round the globe. What exactly is so intriguing about wholesale hats that stock the retail shops? Why can’t consumers pass them by without trying them on, even it is simply for fun?
Wholesale hats provide personality, individualism, and character. Yes, but we know already that. The deeper attraction is identification with heroes. Hats define numerous heroes and retailers give you the statement that assists the normal person identify using the heroes within their lives. Before you decide to write this off as a plug for cheap wholesale hats, continue reading and find out should your heroes aren’t here.
First there’s the cowboy hat. These wholesale hats reach every age bracket. The older generation remembers John Wayne, Marshal Matt Dillon, and Captain Gus from Lonesome Dove. Maybe their interests go deeper to historical figures like Wild Bill Hickok, Wyatt Earp, or Buffalo Bill. The hat that dominates this look is the creation of John B Stetson who defined cowboy hats with his original design that he named “Boss of the Plains”. This wide brim felt having a high creased crown replaced the combination match of hats cowboys wore up until then and reached such popularity that Stetson was making over two million hats a year by 1886. This is the hat just about any cowboy mentioned above wore and the style their admirers want today.
These are the heroes and cowboy hats that interest middle age and up, but what about the young? They have another group of heroes you locate on MTV or perhaps in country music. When J-Lo and Britney Spears showed up in rolled straw cowboy hats a rage swept the country for this particular headwear. Do you reckon rolled straw cowboy hats on Willy Nelson and much more current, Kenny Chesney and Jessica Simpson don’t effect what their fans wear? Quite the contrary! Country music fans are big into the cowboy hats that appear to be good on the idols.
Ok now what about the golfers? From the early twentieth century, this sport so captivated public interest the Sears & Roebuck catalog had pages of golf hats that looked like oversized newsboys. For Ben Hogan it absolutely was this or perhaps an ivy cap. Sam Snead had been a fedora man and Greg Norman put the Aussie on the world map. How many seniors would you see on the golf course wearing the hat that made their most favorite golfer look nice? The connection between headwear and heroes generally seems to run so deep you never outgrow it.
The sports connection with hats doesn’t end there. Baseball caps need no introduction. This is the hat that everyone feels comfortable wearing today. When every man wore a fedora along with his suit within the forties and fifties, all-stars like Ted Williams, Stan Musial, and Mickey Mantle were looking great in their ball caps and had a huge fan club. By the sixties fedoras were tossed aside and also the cool headwear was ball caps. Ever since then ball caps haven’t missed a lick.
The there’s football fans. Coach Bear Bryant at Alabama and Tom Landry in the Dallas Cowboys probably inspired more guys to wear herringbone or houndstooth fedoras than all of the advertising of Madison Avenue.
Next comes the films that are always delivering a new batch of heroes. Indiana Jones is back on the theaters and even Cracker Barrel restaurants are selling adult size Indiana Jones fedoras. And the Great Gatsby? Fans opt for the oversized ivy cap. Don’t forget Rocky within his porkpie. For your women, Angelina Jolie fans will have to have a cloche after they see The Changeling. Movies create a huge influence on hats and fashion generally.
Then there’s the vintage crowd and people who remember hats that mom and dad or grandma and grandpa wore. This stuff is soaked in happy childhood memories that wholesale hats revive-fedoras for men from the forties or fifties, pillboxes for ladies from the same era. What about those old family photos with cloches? When anyone sees a hat that rings a bell jbocge childhood memories, they need to comment, they need to try it on, and often they have to buy it.
OK, kids don’t know anything about these hats, however they sure know celebrities. Think this doesn’t provide heroes that wholesale hats fulfill? You already know it will-J-Lo’s wide brim floppy hat, Hillary Duff’s ivy cap, Britney’s fedora, or Brad Pitt’s newsboy. Here’s a wholesale hat market that continues on, and on, and on just like the pink bunny.
So why do a few of the wholesale hats that ship to wholesalers blow out while some hardly sell? Take cowboy hats in 2007. Many wholesalers in addition to retail shops sold more cowboy hats in 2007 than some other style. Yet shops reported cowboy hats as his or her worst performer in headwear. It comes back to knowing your market and playing for them. You wouldn’t expect the shopper trying to find Ives St Laurent to get fitting rolled straw cowboy hats. By the same token, trendy shops serving the young waste space displaying dress hats. Hats must fit the market and relate to the heroes of that age range.
Somehow hats, a lot more than any other accessory, help the average person take on the aura of greater than life personalities that touch them. Often conscious, sometimes sub-conscious, the buyer gravitates to the hats that identify them with their heroes.