Based on the Pew Research Center, 91 percent of all American adults now own a cell phone. Of those users, over half of them own smartphones with Internet capabilities. Actually, half of the smartphone users claim that their mobile phone is their primary Internet source. This increasing use of mobile smartphones has enticed most companies to develop both mobile websites and a mobile Search engine optimization online marketing strategy.
This has put an enormous interest in companies to cater, at least in some way, to these mobile users. This added demand has left many businesses scrambling to determine which the best method is to incorporate mobile marketing. While lots of the same SEO Online marketing strategies that pertain to desktop and mobile services, there are a few basic differences. Below is a look at many of the most successful strategies for mobile SEO internet marketing.
Shortened Keywords Are Important
If you have ever searched the net utilizing a smartphone, you already know they are not always as user-friendly as using a desktop or laptop. These means most mobile users will limit their main search to just a few simple words. In fact, keywords employed for mobile search are generally 25 percent shorter compared to standard search keywords or key phrases. This may change the type of keywords that you will want to utilize as part of your SEO marketing plan.
An Individual-Friendly Mobile Website Is More Important than in the past
The implementation of any user-friendly website is crucial for virtually any SEO Online marketing plan. However, in terms of mobile websites, it really is imperative that the mobile website is not hard-to-use, and this users can quickly navigate from page to page. Without this sort of high-quality mobile web design development, users will just click from your site and head to another one. Keep in mind that users will likely be using their mobile device on the go, therefore they want fast and simple access.
Content Geared for Mobile Users
Similar to standard SEO tactics, the entire content on your internet site is also critical. When designing content to get a mobile site, keep in mind that users is going to be viewing the details on their cell phone screen. This means that you should include short and concise content that enables users to quickly find the exact information they desire. This really is one case, where less is much more because less information will surely be more effective.
Interact with Social Networking
Most smartphone users are connecting to their various social media sites, including Facebook and Twitter, through their mobile phone. This offers a great possibility to include links to your mobile website on mctviq social media pages. This can give your current customers, as well just like any prospective customers, quick access to connect with your site for more information on the goods and services you are offering and maybe even make a sale.
If you are a business owner or manager and also have not implemented mobile SEO strategies to your Online marketing plan, the time has come. These strategies include proper content and keyword placement, as well as, professional mobile website design development. This will not just increase your company’s visibility, but will also keep your company brand within the consumers mind and boost sales.