Recently, an Atlanta personal injury lawyer has been making waves in the blogosphere with a creative new law firm marketing campaign. The attorney, now – and perhaps forever- has become referred to as “Bald Lawyer.” His billboard campaign has attracted attention not only in the ABA Journal, but in addition on a whole host of other sites, even showing up on the website of a major communications firm in the United Kingdom. With the amount of widespread positive attention he’s receiving, it seems clear that his creative advertising effort was a complete success.
Innovative Law Practice Marketing: Standing Out From Your Competition. Law office marketing has become ubiquitous, having a lawyer billboard on every corner and lawyers promising to get you a fast divorce or a big cash settlement during every commercial break. Because there is so much legal advertising taking place, it may be very difficult to get potential customers to sit down up and take notice.
Lawyers use a special challenge to get customer’s to cover attention, since unlike selling a sleek and sexy new car or even a cool new beverage, lawyer’s aren’t selling a lifestyle. Most of the lawyers who advertise offer aid to folks who usually will become interested in their services only once something went wrong, as well as for all others, their ads will blend into the background.
Even though someone is seeking a lawyer, clients are likely to have a problem differentiating between one lawyer’s promise to “get justice” or “get results” as well as the similar promise made by countless others, often all standing while watching same stock list of law books in the generic law office quite popular in legal ads.
Not for the Bald Lawyer. His eye-catching billboard features the slogan “Injured? Don’t Pull Your Own Hair out!” Below that is a big shot from the lawyer along with his bald head, as well as the address for his website ‘MyBaldLawyer.com.”
Exactly What Makes The Bald Lawyer Ad Work. The Bald Lawyer ad works and stands out from other law firm marketing since it is different. It shatters the stereotype in the conservative, unapproachable and uptight lawyer by letting the attorney to poke fun at himself… yet it can this without undermining the law or perhaps the legal profession.
The billboard also sticks out since it attracts attention and furthermore, as it provides the reader a memorable image. That image is with a website directly related to it, which fixes itself inside the viewer’s mind right together with the image, becoming easy to remember.
Clients who view the bald lawyer ad will take more notice of it- even when just for a few seconds from curiosity- compared to they would certainly another lawyer ad. This can lead to the ad residing in their minds, consciously or subconsciously. In turn, when they require a lawyer, they may be lured to go to the website they remember from your billboard where wvxsug can learn about the services the bald lawyer offers.
Creating Your Very Own Innovative Ad. Other attorneys who wish to get their law practice marketing efforts to another level will take a page from the bald lawyer’s book. The ad is an important reminder that innovation is essential in successful legal marketing, which by giving clients some approach to distinguish from your competitors (preferably a memorable way), you can stand out from the others.
When crafting your personal marketing campaign, think of the thing that makes you different. What elements of your law practice management or law firm help you to stand out from the crowd and increase the value of your clients? If you can identify a thing that sets you apart and you may present that something in a new and creative way, your law office advertising campaign will definitely be considered a great success.