Musical.ly users opened their phones to a surprise today as they found the application replaced with a brand new logo and name: TikTok. The application was acquired by Chinese company ByteDance in November 2017, which absorbed Musical.ly into their own TikTok app today. Existing Musical.ly users have already been migrated over to their new TikTok accounts, that have been updated with a brand new interface but still retains the core feature of both apps: short-form videos up to 15 seconds.
Teen karaoke app Musical.ly, that had just reached a milestone of 100 million monthly active users, is a component of ByteDance’s larger technique to get into the united states market. In the first quarter of 2018, TikTok was the world’s most downloaded iOS app, in accordance with a written report from US research firm Sensor Tower. TikTok will remain a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You could have even seen Douyin clips floating around before: maybe as the “Karma’s a bitch” makeover meme that went viral earlier this season, or news of Peppa Pig getting banned through the platform because of her status as being a “subversive gangster icon.”
Some Musical.ly users are welcoming the modifications, while some are debating how to identify themselves moving forward: musically is now “tik tok” having said that i will almost always be a muser. not really a clock. With Vine successor v2 “postponed indefinitely,” TikTok appears like the nearest thing we’ll get to having Vine back. But although Musical.ly and TikTok are both platforms for sharing 15-second videos, TikTok is going to be missing an essential part of the Musical.ly history, which had been built on teens lip-syncing and dancing to music. Full functionalities to make karaoke videos continue to be there, but rebranding the app with a new name and forcing the previous Musical.ly users to migrate to an alternative platform is a move that may alienate the first community. It’ll be up to the teens to decide whether TikTok’s popularity in China will translate to success in the united states.
The brand new app will retain the most common features of both platforms and existing users will have their account, content and fan base automatically migrated towards the new TikTok app, that can have a new brand name and interface. The new app includes upgrades such as a “reaction” feature which allows users to react to friends’ videos directly from the phone and enhanced creative tools, the business said in a statement on Thursday.
“Musical.ly recently reached a new milestone of 100 million monthly active users and that we are excited to enter into a brand new chapter,” said Alex Zhu, co-founding father of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is a natural fit because of the shared mission of both experiences – to create a community where everyone could be a creator.”
TikTok is really a short-video sharing platform where users can view and create quick videos using music, stickers and animations as effects. It was the most downloaded non-game app inside the Apple app store globally within the first quarter of 2018, reaching 45.8 million downloads, in accordance with Sensor Tower, the San-Francisco-based mobile app research firm. The China ydpfbm of TikTok, called Douyin, will stay being a stand-alone app.
Along with the new app, TikTok is launching a series of new creator programmes to provide users with tech support, performance insights and assistance with growth strategy. Additionally it is launching a new safety centre, “to build a web-based experience that feels safe and welcoming,” based on the statement.
Most popular iPhone app Tik Tok hits 150 million daily users in China. Although messaging continues to be the dominant activity in China on mobile, users have more than tripled the time they spend watching short videos in the last year, based on the China Internet Report co-authored by the South China Morning Post, Abacus and 500 Starups.The number of monthly active users for brief video apps in China, where Douyin competes with some other platforms like Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, according to the report. The industry, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising need for more privacy controls to guard minors.