Pr releases can produce major benefits in marketing and PR, even when they don’t achieve placements in main media outlets. Savvy PR departments and agencies use best press release distribution service to disseminate news releases, as each delivers distinctive advantages. Paid services promise media placements and syndication, while free services secure valuable links for online traffic.
Many companies, non-profits and PR agencies utilize paid subscription services like Business Wire to make sure their pr releases show up in leading publications. The subscription services have arranged for automatic publishing of news releases in numerous websites on the internet – thereby virtually guaranteeing placements for his or her clients’ news releases. A lot more importantly, news releases often work as the foundation for journalist-written articles in prominent, high-circulation news publications. Because of this, news releases distributed by subscription services often achieve high rankings in the search engines News search engine rankings.
Why Free Press Release Services Still Matter – Free services usually publish the release on the site and seldom have the syndication/distribution clout in the paid services. The benefit of free sites could be the capability to build on keywords, links, tags and meta-tags – which all contribute to the traffic on your own website and your website’s rank.
These links all increase the variety of total inbound links to your site, which page rankers like Google Page Rank and Alexa take into account when rating websites. As Bruce Clay, founding father of Bruce Clay, Inc. marketing optimization agency, explains:
“Press announcements have been in existence forever plus they are still beneficial to the things they were originally designed for: traffic and branding.”
Google’s recent link scheme guidelines have driven controversy about whether releases build SEO. Google frowns upon linking key phrases as anchor-text in news releases and wants them tagged as “nofollow” so they have no value for search engine optimization. However, “navigational links” that use key phrases of your own domain name, company name or product name tend not to apjflz to be tagged “nofollow” and most likely still produce search engine optimization value.
Matt Cutts of Google notes that he “wouldn’t expect links from press release websites to benefit your rankings.” However, in response to Cutts’ statement, a study by SEO Consult proved that links in releases can have direct SEO benefit.
Whether release links boost SEO or otherwise, one thing remains certain: publication on the free press release site – in particular those with higher rating page ranks – generates traffic and readership.
Both paid and free news releases may also positively influence online reputation. Announcements of brand new products, services and promotions present positive information searching results that can rank highly and for that reason push down any negative comments and posts within the listing of search results. Pushing negative articles off the first page of search results is really a major objective of online reputation management programs.
A successful distribution plan also requires media monitoring to track this news release’s placement. An effective media monitoring service will clip the publications that reported the press release, monitor conversations regarding the company or products after the release, and look at the reach and reader sentiment in the press release.