Foakley is certainly an accepted word that websites openly sell “Foakley” glasses. For instance, sunglasses.narialis.com claims to be a US company using a US address, and sells Foakley Radarlocks for $13 – it has the Oakley logo at the top of the homepage nevertheless the word “Foakley” is throughout the site, and it also openly states that the glasses are knock-offs. Obviously, the website isn’t really US-based: it ships via EMS, the Chinese state-owned courier firm.
But this really is far from the only website selling Oakley knock-offs. You will find Fake Oakley Sunglasses sellers on Alibaba, DHgate, as well as other Chinese online merchants. A British cycle industry executive told BikeBiz that each of the riders in his cycling club who wore Oakley’s have, actually, been wearing Foakleys for around the past couple of years.
“Determining if they are real or counterfeit can be difficult,” admits Oakley with an official FAQ. Indeed, purchasers of fake Oakleys have found that this lenses as well as other parts are interchangeable with genuine Oakleys. An often seen claim online is that the fakes fry eyes because, unlike expensive and genuine Oakleys, they let through ultra-violet radiation. This is simply not true. Fake Oaks have been lab-tested and discovered to bar UV-A and UV-B.
Oakley lenses are made of polycarbonate, and tend to be the fake lenses. An intrinsic property of polycarbonate is it blocks UV. “I don’t wish to pay what Oakley are charging; they’re just pieces of plastic,” is a common complaint on cycle forums and chat-rooms.
People who wouldn’t buy fake bicycle frames or fake parts aren’t so fastidious with regards to Foakleys, as can be viewed through the interviews BikeBiz has conducted with three purchasers. Consumers feel they’re being “conned.”
Oakley is belonging to the $9bn Luxottica Group of Italy, the world’s largest eyewear company. 81-year-old Leonardo Del Vecchio, the group’s founder, bestrides the sector like a Ray-Ban-wearing Colossus. (Luxottica also owns Ray-Ban.) The Guardian has a very good long-read on the £74bn specs biz, and Del Vecchio’s dominance.
Luxottica acquired Oakley for $2.1bn in 2007. The group also makes and distributes eyewear brands including Chanel, Prada, Giorgio Armani, Burberry, and Versace. Luxottica doesn’t just dominate manufacturing and distribution additionally, it dominates retail: it owns 7,000 stores around the world, including Sunglass Hut, the current market leader.
When pre-takeover, Oakley was starved of usage of Cheap Oakley Sunglasses its stock plummeted making the sale to Luxottica a foregone conclusion.
Mark Ferguson of Melbourne, Australia, is within surgical device sales. He vlogs as “CyclingMaven”. Among his most widely used videos is on the technical merits of Foakleys.
“We pay a premium for many things in Australia. My Oakleys, with lenses, were pushing nearly AU$600. I place them over a [bike storage] cage; within a couple of hours, they were gone.To switch them would be expensive. Somebody sent us a link at Aliexpress. My original thought was “no”; it didn’t feel right. But curiosity got the greater of me, and that i bought some. And also the quality was shocking – I couldn’t believe how good these were. For $30.
“Are they made in the same factory as Oakleys? I don’t know, but lots of people who purchase these fakes will rationalise it this way. Not everybody feels comfortable buying counterfeit products.
“The anti-establishment side of me says, look, here’s an organization selling pieces of plastic for AU$500. Inside my mind, they’re ripping people off. I don’t care about the investigation and development. There’s always gonna be somebody innovating. If Oakley were to disappear off the face of the earth tomorrow, a few other company would replace them, and possibly wouldn’t charge the maximum amount of money for their products. These firms bend people over; they drive them for any ride. Because situation I’ve got no problems with checking out the counterfeit product side of things.
“My “Foakley” videos have blown up. They’re getting lots of attention, a lot of people are now buying fake Oakleys. Exploring the comments, and just how it’s getting an effect on others because people are now exploring other options, makes me think “damn, that’s not good.” I don’t feel personally responsible because this market will almost certainly happen whether I did so a video on it or otherwise, nevertheless in retrospect, it’s not great. To promote counterfeit products is not really great, it provides impact across other areas.
“I ride 30k each way to work – I wear stuff out. We obtain stiffed on so many products [in Australia]. It’s so much more expensive here. In addition to a mate, I bought some bright orange and white Jawbreaker copies. We have now “Foakley Fridays”, resembling complete idiots. “I tell people they’re fake. I position the Foakleys alongside my genuine Oakleys on the Facebook posting. It’s for the look, not the company.
“I like the Foakleys – I discover the lens really are a bit clearer. For 25 dollars, they’re disposable. “I bought them two minutes after seeing the very first Cycling Maven video.
“I would like to know my helmet continues to be tested and passes standards, I’m not too fussed about glasses. We have better points to spend my cash on. I want more bikes or more Lego for my son.” “I don’t like spending a lot of money on sunglasses because I lose them, or they fall off my hat and acquire scratched or run over.
“Whenever I handled Oakley glasses properties of friends I thought “these are simply bits of plastic with many nice branding on them.” I searched on eBay for “cycling sunglasses” and discovered a pair that bore a striking resemblance to Oakley Jawbones and another pair that bore a striking resemblance to Oakley Radarlocks. These were about £8 each, delivered from China. They didn’t hold the Oakley branding on the photos on the eBay listing however when the Jawbones arrived they had Oakley branding, including “Made in the us” stamped on the arms, and the oval Oakley emblem was where you’d expect to see it. They were indistinguishable from genuine Jawbones. They fitted well (but the arm broke after a couple of months).
“The “Radarlocks” was included with free lenses and a case. They fitted rather well, and I’m still using them.
“I tell other individuals they’re fake. There’s perverse satisfaction in getting something less expensive than someone else. We have no brand loyalty, I didn’t have them for that cachet of the brand, I simply desire them to keep the bugs away from my eyes, rather than be upset once i inevitably lose them.
“When I see Oakleys outside in the wild I examine them critically. The manufacturer is diluted by all of the fakes available.
“I bought fakes because We have terrible trouble getting sunglasses that suit therefore i didn’t desire to spend a lot of cash on a trial and error purchase. £8 means they’re throwaway.
“I needed a hot debate with a guy who said his optician had said you couldn’t get adequate UV-A and -B protection in almost any sunglasses for less than £20 a lens. I took mine right down to the medical physics lab in my hospital, and the chap who tests each of the equipment for that dermatology UV labs provides the machinery to test UV-A and -B. I also took some expensive and real Ted Baker casual sunglasses, too. Each of them passed 100 %.
“The lab manager said it was hard to get polycarbonate plastic that lets UV-A and -B through – he needs it for some of his applications and needs to buy it coming from a special source. Automatically polycarbonate doesn’t let UV through. When manufacturers say you’ll be blinded should you wear cheap sunglasses that’s not a quite strong case at all.
“I wouldn’t buy fake carbon parts. I’ve bought cheap tools from China, such things as spoke keys for pennies. “My buddies are indifferent; they don’t give a great deal of stuff.
“There are some chaps in the club who have to have the latest expensive thing. I haven’t spoke with them about fakes, partly because I don’t desire to piss on their parade. “I was able to manage to buy the Fake Oakleys. The reason why I don’t always is identical reason I get a £1 loaf of bread in Tescos instead of from an artisan baker and pay £20 to get a loaf that’s been brought over from France that morning by private jet.
“You desire a thing that does the work to get a reasonable sum of money. And to me a pair of sunglasses for £100 or maybe more is excessive. “I’m willing to spend considerable amounts of income on a few things. This might agaezx be rational, but it’s the way i view things.
“Terrorism, child labour? It hasn’t struck me. Not for bike parts. It’s potent food for thought. If it’s true, that could put me right off. “This can be messages put out by large corporations with vested interests when all I’m probably doing is supporting a tiny Chinese business.
“I never bought any pirated DVDs. I certainly downloaded some stuff from Napster back in the day. Now it’s just quicker and easier to buy from legitimate sources. “I realize the cost of the plastic in a pair of Oakley’s is just a small a part of their costs, but I don’t want to pay for their marketing as well as their sponsorship, I am only willing to pay for the product.”